Several studies, including one from Brigham Young University, showed that merchandise with a sign outsold merchandise without a sign by 20%. As we’ve discussed in several posts, wrapping vehicles with your business’s name and contact information is a great way to improve brand awareness, and by extension, sales. But before you dive into the car wrapping process, you should be aware of some common mistakes that could cause roadblocks along the way. Here are just a few mistakes to avoid when working with car wraps.
Not Removing Bubbles
If you notice any bubbles while applying your car wrap, there are specific steps to take in order to remove it. You need to carefully press out the bubble using a specialized flat tool used for this specific application. Ignoring bubbles leads to a sloppy application, and could impact the overall quality and visibility of the finished product. Make sure to check carefully for bubbles during the entirety of the application process and treat them properly as soon as you can.
Neglecting Temperature During Installation
Many of those applying a car wrap for the first time may not realize that the materials can be sensitive to certain temperatures. It’s best to wait until a cooler day or apply the wrap in a climate controlled environment. With this in mind, you also shouldn’t apply car decals in an environment that’s lower than 50 degrees.
Not Considering a Professional Service
Finally, it’s important to face the facts: car wrapping can be a difficult and technical process, and if you don’t have a steady hand and attention to detail, you could end up with a less professional end product. It’s always best to invest in professional services with years of experience designing and applying car wraps.
Advertising on business vehicles is an important strategy to maximize your audience and potential customer base. For more information about advertising on business vehicles, contact Accurate Signs.