Several studies, including one from Brigham Young University, have shown that merchandise with a sign outsold merchandise without a sign by 20 percent. However, in order to stay visible, the signs need to incorporate the right colors. This is especially true when it comes to advertising on business vehicles: while the right colors can boost visibility and give your business a sense of professionalism, boring or bland colors can have the exact opposite effect. Here’s a quick guide for business owners to help determine which shades are best when advertising on business vehicles.
Red Car Wraps
In traditional advertising, red is thought to stimulate the appetite, making it a common choice among fast food establishments. In terms of advertising on business vehicles, red certainly increase visibility. That said, car wraps that consist mostly of red may be a bit overbearing and draw the wrong type of attention to the business. The bottom line? Red should be used primarily for embellishment as opposed to substance.
Blue Car Wraps
Blue is another popular shade when it comes to wrapping vehicles. It’s thought to make the viewer feel calm and at ease, as well as putting out a strictly professional vibe in many business contexts.
“It’s associated with peace, water, tranquility, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity. The most common color used by conservative brands looking to promote trust in their products” says Small Business Trends.
Green Car Wraps
Green is the shade best known for its association with nature, and it’s being embraced by countless businesses in the sustainable living and eco-friendly industry sectors. On average, consumers are exposed to 3,000 ads and promotional messages every day, and darker shades of green can make a powerful impact when used strategically in your vehicle advertising designs.
Yellow Car Wraps
Yellow is the shade most associated with energy and positivity. If your business is focused on helping people or spreading positivity, incorporating yellow can definitely help — but don’t go overboard or your vehicle might get mistaken for a taxi!
Purple Car Wraps
Purple is associated with passion and is frequently used by businesses in the beauty industry. Even so, it’s a rather uncommon shade to see on a vehicle, so incorporating purple can help to make your vehicle really stand out.
Car Shade Concerns
There’s no denying that car wraps serve as an effective and long-term way of building brand awareness and gaining more customers. Generally, 85% of a company’s customers live within a five-mile radius of the business. Those customers are likely to see the signage for that business 50 or more times a week, and even more when it’s on a car wrap. Many people may have concerns about whether or not the existing color of their vehicle will show through after the wrap is complete. While this may be an issue with inexperienced DIY-ers or unprofessional companies, top-quality providers always ensure that the color of your vehicle will not show through or impact the final look of your car wrap. Top car wrap providers use the best and strongest materials to prevent any unwanted color from leaking through. If you have any more specific questions, call us at 972-686-1155. simply talk to your local car wrap provider.
Ultimately, the sky’s the limit when it comes to creating and installing the perfect car wrap for your business. Don’t hesitate to think outside the box and use some colors that will truly reflect the top products or services your business provides. For more information about vinyl lettering for vehicles, contact Accurate Signs.