Many businesses underestimate the promotional effects that car wraps and other types of vinyl lettering for vehicles can have to improve brand awareness as a whole. Messages on vehicles attract the attention of other motorists as well as pedestrians, making them an efficient mode of advertisement. That being said, you’ll still have to design an eye-catching and visually appealing logo that reflects your business’s goals. Here are just a few dos and don’t to keep in mind when designing the advertising on business vehicles.
DO: Get Vehicle Specs.
Before you can even think about starting to design your car wraps, you’ll have to understand the exact specifications of the canvas, i.e., the car you’re working with. Accurate Signs has access to vehicle template files that allows them to design a wrap specific to your needs. If you work with a company that does not have access to these vehicle templates or if you want to do this on your own then take photos of each different vehicle from multiple direct-shot angles. Also, take specific measurements of the vehicle’s body. Take note of the vehicle’s curvature, rivets, door handles, and other unique textural features. This helps to ensure that your design will be visible and unobstructed after the application process is completed.
DON’T: Neglect the Use of Bold Colors.
On average, consumers are exposed to 3,000 ads and promotional messages every day, and to stand a chance of being memorable; you have to focus on your wrap’s color scheme. When it comes to selecting the right color scheme, don’t neglect the effects that bolder shades can have in bringing out your business’s unique and eye-catching design. Bright red, yellow, and green are all ideal colors to use in your vehicle wrap design. The same is true for the design style of the wrap: the bigger and the bolder, the better.
DO: Communicate Your Brand’s Message Properly.
It’s important to wait to start the design process until you’ve developed a clear understanding of the goals and values you want the design of your vinyl lettering for vehicles to portray. Nearly 85% of people surveyed agreed or strongly agreed that signs could “convey the personality or character of the business,” and potential customers should be able to take one glance at your car wraps and know what your business is all about. It should contain essential information: your business’s name, contact information, and perhaps a quick slogan. But what else? Think of what can truly separate your vehicle wrap design from other businesses in the competition. Essentially, design your wrap in a way that highlights the features of your business that put it above the rest.
DON’T: Neglect the Help That Only a Professional Can Provide.
Finally, while it’s possible to design and apply a car wrap by yourself or without the help of a professional, it’s by no means an easy feat. There’s usually a certain level of high-tech equipment involved, including the design software as well as the wrap printer itself. When in doubt, it’s always ideal to work with a professional to make your vehicle wrap dreams a reality. Though it may require a higher initial investment, you’ll likely notice a sales boost after driving for just a few weeks. In fact, half of all the customers who enter a business did so because of signage. Plus, working with a professional ultimately ensures that your efforts won’t go to waste as a result of one minor mistake. The experts have years of experience, and it simply makes sense to rely on their services for something that could have a large promotional impact.
Ultimately, keep these dos and don’ts in mind when creating car wraps for your business. For more information about vinyl wraps for vehicles, contact Accurate Signs.