When reviewing your business’s budget, you will naturally want to focus on operational costs. While marketing may not contribute to the day-in day-out operation of your business, you know it’s crucial to the long-term health of your business. Attracting new customers and clients allows your business to continue growing over time. A vinyl wrap for your company vehicle can combine an operational need with a marketing opportunity.
If your business is on the move, you can use that fact to your advantage by covering your vehicle in a branded, vinyl wrap. Vehicle wraps get your branding in front of new potential customers while you’re going about your normal business operations. If you haven’t explored vehicle wraps as a marketing option for your business, here’s how you can determine the value of a vehicle wrap.
What Vehicle Wraps Provide Your Business
Vehicle wraps allow you to display eye-catching branding to a new base of customers who might not already know about your business. Whether you’re driving to a job, or your vehicle is parked in a neighborhood or at a business while you work, you’re creating opportunities for new business.
In addition to your company’s branding, you can also include information about the services you provide. Give potential customers a look at all of the positives that come from choosing your business.
Additionally, vehicle wraps give your branding an incredible amount of reach. In fact, the cost per reach is often considered the most efficient of any small business marketing tool. Vehicle wraps are estimated to generate around 30,000 to 70,000 visual impressions per day. That’s a lot of impressions for your initial investment.
Typical Vehicle Wrap Costs
The cost of your vehicle wrap will depend on how large the wrap is. Is your entire vehicle being wrapped, or are you just adding a small decal on one side? Remember, the more eye-catching the appearance of your vehicle, the more likely potential customers are to notice.
The cost will vary, but you can expect a full car wrap for sedans, all the way up to trucks, to cost you between $2,500 and $4,000. Larger company vehicles will go up in price, but this gives you a good idea of the range you might expect. Keep in mind, you’re paying this cost once, while gaining impressions all throughout the life of the wrap.
How Long Will A Vinyl Vehicle Wrap Last?
The vinyl used for vehicle wraps is rated for 7 years, but If you care for your vehicle wrap (wash with non-abrasive cleaner), you can expect your vehicle wrap to last for much longer. Some customers are able to keep their vinyl wraps on for 12 years. Even as the vinyl begins to discolor or crack slightly, the message is still effective.
That means your initial marketing investment will work for you over a significant amount of time. Other advertising avenues may have weekly, or even daily costs. Think about the number of impressions you can generate with daily use of your vehicle over that amount of time.
Things to Consider When Choosing a Vehicle Wrap
Before you choose a vehicle wrap, there are a few factors you should consider. First, do you have a company vehicle, and how often do you use it? The more often you use your wrapped vehicle, the more people will see it.
Second, you should also consider the branding you include as part of your wrap. Do you have a strong primary logo? Will it scale well on a vehicle? What sort of secondary pieces of information do you want to include on your vehicle? The details you add to your vehicle wrap should be clear, concise, and informative.
Finally, you should also consider who will place your vehicle wrap. You want your wrap to look good. For smaller decals, you may consider placing the wrap for yourself. For any sort of significant job, you will want to trust the work to an experienced professional.
Accurate Signs Can Help With Your Wrap Design and Placement in Mesquite, TX
If you’re looking for quality vehicle wraps placed expertly on your vehicles, trust Accurate Signs with the job. We’ve wrapped hundreds of vehicles of all sizes and with all different sorts of wrap placements and variations. If you need help with the design elements of your wraps, we provide that service as well. Learn more about our vehicle wrapping services or ask about a quote by contacting Accurate Signs in Mesquite, TX at 972-686-1155 or visiting our website.